Most private bookies tend to focus the majority of their time on the big betting sports such as football and basketball at both the professional and collegiate level. Even professional leagues such as the NHL for hockey and the MLB for baseball do not make up a large percentage of the action they take in.
If you fall into this category when it comes to your private bookie business and you are content with the overall results, then you should probably stay the course with your current approach to marketing your services. However, it is important to keep in mind that changing dynamics of how and where today’s sophisticated sports bettor manages their overall betting strategy is rapidly changing with all the latest advances in online betting technology.
Today’s bettors are looking for an edge against guys like you and many will turn to secondary sports to find the best value in the numbers. If you have been successfully running and managing your own independent sportsbook for any length of time, you already know that there are ways to make money on any sporting event that you have posted on your board. What you may not be aware of is the amount of money you are leaving on the table with a betting board that is not taking full advantage of all the things that people are betting on these days.
A perfect example of this would be NASCAR’s Cup Series racing. If you are already working with a quality Pay Per Head service for all of your online sports betting software needs, adding betting odds for each week’s race is a very simple task. The Cup Series schedule starts in late February with the running of the Daytona 500. Much like the Kentucky Derby for horse racing, even non-NASCAR bettors might be looking for some action on the Great American Race.
What makes adding NASCAR to the mix such a no-brainer is that this is the only sport that starts its season with the biggest betting event on the schedule. This makes it extremely easy to capture a bettor’s attention right out of the gate with a full board of Daytona 500 betting options. There is a good chance that most of your current betting cliental will only bet on this race, but even if you only have a few carry over to the other 35 point-race events running right through November, it will all be extra business that you did not have before.
This may not appear to be a big deal with everything else that is going on right now in the world of sports betting, but the extra action you take in on the races in the summer months can really help weekly cash flow and overall profits during the slowest time of the year. Another thing to keep in mind is that true NASCAR fans are extremely loyal, so with a little bit of extra time and effort on your part, you can build a decent following for this sport.
The fact that you are already playing your price per head shop a weekly fee for each of your active betting customers should be another motivating factor to add NASCAR to the mix. Your goal as a private bookie is to maximize the value in your Pay Per Head investment and the best way to do that is an expanded board of online betting options.
You should never run the risk of losing even one of your betting customers because they went elsewhere to wager on something that was not on your board. Pay Per Head bookie software solutions make it easy to manage an expanded betting board, so why not take full advantage of the situation.